The data describes the perception of Marks & Spencer as a fashion retail brand and as a supermarket retail brand in the UK, according to their Buzz score from 2012 to 2017. The Buzz score of both the food and fashion divisions decreased over the period in consideration. In 2017, both divisions of Marks & Spencer had an buzz score of 10.2.
2012 | 21.3 | 21.4 |
2013 | 11.7 | 14.4 |
2014 | 6.7 | 11.3 |
2015 | 9.8 | 10.3 |
2016 | 5.1 | 9.8 |
2017 | 10.2 | 10.2 |