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Reasons U.S. consumers shop for cosmetics at selected retailers in 2016

Reasons consumers shop at Amazon and Walmart for health and beauty aids (HBA) in the United States as of November 2016

The data displays the reasons consumers in the U.S. shop at Amazon and Walmart for health and beauty aids (HBA) as of November 2016. During the survey, the most common reason reported for shopping at both retailers was price, with 90.4% of Walmart customers and 79.3% of Amazon customers citing it as a reason for shopping at their respective retailer.

Price	79.3	90.4
Selection	64.7	56.4
Convenience of Website	39	3.3
Brands Available	30.7	26.5
Easy-to-Navigate Website	28.1	3.6
Quality	27.1	20.5
Open 24 Hours	26.8	19
Secure Website	23.9	2.3
Service	21.4	5.6
Trustworthy Retailer	20.2	10.9
No-Hassle Return Policy	16.8	10
Unique Products	15.1	3.9
Promotions	12.8	14.2
Location	9.2	50.7
Product Subscription Service	6	0.6

Reasons U.S. consumers shop for cosmetics at selected retailers in 2016

StatInvestor