Retail & Wholesale » Retail Key Figures » Walmart | Beauty: reasons consumers shop at Amazon and Walmart 2016

Reasons U.S. consumers shop for cosmetics at selected retailers in 2016

Reasons consumers shop at Amazon and Walmart for health and beauty aids (HBA) in the United States as of November 2016

The data displays the reasons consumers in the U.S. shop at Amazon and Walmart for health and beauty aids (HBA) as of November 2016. During the survey, the most common reason reported for shopping at both retailers was price, with 90.4% of Walmart customers and 79.3% of Amazon customers citing it as a reason for shopping at their respective retailer.

Price 79.3 90.4
Selection 64.7 56.4
Convenience of Website 39 3.3
Brands Available 30.7 26.5
Easy-to-Navigate Website 28.1 3.6
Quality 27.1 20.5
Open 24 Hours 26.8 19
Secure Website 23.9 2.3
Service 21.4 5.6
Trustworthy Retailer 20.2 10.9
No-Hassle Return Policy 16.8 10
Unique Products 15.1 3.9
Promotions 12.8 14.2
Location 9.2 50.7
Product Subscription Service 6 0.6