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Back-to-school product purchase influences in Canada 2016

Leading factors influencing back-to-school product purchase decisions in Canada in 2016

The data displays the leading factors influencing back-to-school product purchase decisions in Canada in 2016. During the survey, 54% of respondents said that their own personal preference was the most influential in making back-to-school purchase decisions.

Personal preference	54
Social media	12
Friends & family	10
Newspaper ads & flyers	9
Store websites	8
Online ads & searches	6

Back-to-school product purchase influences in Canada 2016

StatInvestor