Retail & Wholesale » Shopping Behavior » Coupon Market Trends in the United States | Methods of coupon distribution in the U.S. 2016

Methods of coupon distribution in the United States 2016

Methods of coupon distribution in the United States in 2016
Created with Highcharts 5.0.1490.190.11.51.51.11.10.90.90.80.80.80.80.60.60.60.60.50.50.50.5Free-standing insertDual electronic and paperElectronic checkoutIn-adMagazine pop-upHandoutInstant redeemableDirect mailMagazine on-pageSunday supplement05101520253035404550556065707580859095

The data displays the methods of coupon distribution in the U.S. in 2016. In 2016, 90.1% of all coupons distributed in the U.S. were distributed via free-standing insert.

Free-standing insert 90.1
Dual electronic and paper 1.5
Electronic checkout 1.1
In-ad 0.9
Magazine pop-up 0.8
Handout 0.8
Instant redeemable 0.6
Direct mail 0.6
Magazine on-page 0.5
Sunday supplement 0.5
Instant redeemable / IR cross ruff 0.4
Load2Card 0.4
Other 1.7

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