The data displays the methods of coupon redemption in the U.S. in 2016. In 2016, 34.6% of all coupons redeemed in the U.S. were redeemed via free-standing insert.
Free-standing insert | 34.6 |
Instant redeemable | 17.9 |
Electronic checkout | 8.3 |
Instant redeemable / cross ruff | 5.8 |
Dual electronic and paper | 4.9 |
Direct mail | 4.3 |
Shelf pad | 4.1 |
Print-at-home | 3.6 |
Handout | 3.4 |
Load2Card | 3 |
Other | 10.1 |