Retail & Wholesale » Shopping Behavior » Coupon Market Trends in the United States | Consumer money saving behaviors in the U.S. 2016

Consumer money saving behaviors in the United States 2016

Consumer money saving behaviors in the United States in 2016
Created with Highcharts 5.0.14313129292222191910107777444433Coupons from homeLoyalty card discountsNewspaper circulars from homeIn-store circularProduct label / packagingSigns or displays in-storeSmartphone appsInformation from website / emailOnline advertisingMobile advertising0246810121416182022242628303234

The data displays the consumer money saving behaviors in the U.S. in 2016. In 2016, 31% of consumers in the United States selected brands based on coupons they brought from home.

Coupons from home 31
Loyalty card discounts 29
Newspaper circulars from home 22
In-store circular 19
Product label / packaging 10
Signs or displays in-store 7
Smartphone apps 7
Information from website / email 4
Online advertising 4
Mobile advertising 3

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