Retail & Wholesale » Shopping Behavior » Coupon Market Trends in the United States | United States: Reasons consumers used coupons 2016

Reasons U.S. consumers used coupons in 2016

Reasons U.S. consumers used coupons in 2016, by age group

The data displays why consumers in the U.S. used coupons in 2016, by age. The survey revealed that 30% of 18 to 29 years old respondents stated that they didn't want the coupon to expire.

Because I don’t want the coupon to expire	30	24	17	19	16	29	21
Because I want to try a different product than usual at a better price	39	52	35	47	37	28	40
Because it lets me buy the product I always use at a better price	77	72	84	89	89	92	84
Because I get something for free	53	59	56	66	53	46	57
Because otherwise I would not be able to afford the respective product/service	30	26	29	32	23	18	27
Because I enjoy collecting coupons	18	18	24	22	19	18	20
Other	2	1	4	4	5	2	3
Don’t know	2	1	2	0	1	5	1

Reasons U.S. consumers used coupons in 2016

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