Retail & Wholesale » Shopping Behavior » Coupon Market Trends in the United States | Coupon usage of affluent shoppers U.S. 2015

Coupon usage of affluent shoppers in the United States 2015

Coupon usage of affluent shoppers in the United States in 2015
Created with Highcharts 5.0.1490908888878784848181787876767070Use any couponUse mail couponsUse in-store paper couponsUse coupons from newspaper coupon bookFind print coupons before shoppingPrint and use coupons from computerOnly buy a product if there is a couponUse paperless discounts**05101520253035404550556065707580859095

The data displays the coupon usage of affluent shoppers in the U.S. in 2015. During the survey, 87% of respondents stated that they use in-store paper coupons.

Use any coupon 90
Use mail coupons 88
Use in-store paper coupons 87
Use coupons from newspaper coupon book 84
Find print coupons before shopping 81
Print and use coupons from computer 78
Only buy a product if there is a coupon 76
Use paperless discounts 70

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