The data displays the coupon usage of affluent shoppers in the U.S. in 2015. During the survey, 87% of respondents stated that they use in-store paper coupons.
Use any coupon | 90 |
Use mail coupons | 88 |
Use in-store paper coupons | 87 |
Use coupons from newspaper coupon book | 84 |
Find print coupons before shopping | 81 |
Print and use coupons from computer | 78 |
Only buy a product if there is a coupon | 76 |
Use paperless discounts | 70 |