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U.S. consumers: change of coupon use 2015, by generation

Change of coupon use among consumers in the United States in 2015, by generation

The data displays the results of a survey on the change of coupon use among U.S. consumers in 2015, by generation. According to the report, approx. 41% of the Millennial respondents said that their use of coupons did not change compared to the previous year.

Millennials 41 47
Generation X 58 29
Baby Boomers 60 26