The data displays the influence of coupons on shoppers in the U.S. in 2015. During the survey, 77% of respondents stated that they select their stores based on where they can use paper coupons.
Use coupons to plan their shopping list | 86 |
Select their stores based on where they can use paper coupons | 77 |
Say that coupons influence where they shop | 38 |
Have increased shopping at stores because they accept paperless coupons | 20 |