Retail & Wholesale » Shopping Behavior » Coupon Market Trends in the United States | Influence of coupons on shoppers U.S. 2015

Influence of coupons on shoppers in the United States 2015

Influence of coupons on shoppers in the United States in 2015
Created with Highcharts 5.0.148686777738382020Use coupons to plan their shopping listSelect their stores based on where they can use paper couponsSay that coupons influence where they shopHave increased shopping at stores because they accept paperlesscouponsHave increased shopping at stores because they accept paperless coupons0102030405060708090100

The data displays the influence of coupons on shoppers in the U.S. in 2015. During the survey, 77% of respondents stated that they select their stores based on where they can use paper coupons.

Use coupons to plan their shopping list 86
Select their stores based on where they can use paper coupons 77
Say that coupons influence where they shop 38
Have increased shopping at stores because they accept paperless coupons 20

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