Retail & Wholesale » Shopping Behavior » Coupon Market Trends in the United States | U.S. mobile coupon products 2016

U.S. mobile coupon usage for selected products 2016

Mobile usage of coupons for selected products according to users in the United States as of August 2016

The data displays the mobile coupon usage for selected product categories according to users in the U.S. as of August 2016. During the survey period, 47% of respondents stated that they had saved mobile coupons for food on their smartphone or tablet device.

Food 47
Restaurants & food delivery services 41
Clothing/fashion and accessories 41
Cosmetics and personal care products 31
Fast-moving consumer goods (e.g. dishwashing detergent, laundry detergent, paper tissues) 31
Consumer electronics 23
Media products (e.g. books, CDs, newspapers) 22
Leisure activities (e.g. cinema, public swimming pool, gym) 15
Health and wellness services 15
Vacation trips 14
Household appliances 13
Furniture 6

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