The data displays which information is important to consumers on the food and beverage package when deciding to purchase or eat a food or beverage in the United States from 2013 to 2016. Some 52% of respondents stated that they use the ingredients list as informational source when deciding to buy or eat foods and beverages in 2013.
Expiration date | 82 | 66 | 51 | 71 |
Nutrition facts panel | 67 | 65 | 49 | 49 |
Serving size and amount per container | 55 | 44 | 36 | 41 |
Brand name | 53 | 35 | 27 | 45 |
Ingredients list | 52 | 52 | 40 | 47 |
Cooking instructions/Preparation time | 45 | 32 | 25 | 37 |
Calorie and other nutrition information | 45 | 42 | 29 | 39 |
Statements about nutrition benefits | 43 | 30 | 23 | 26 |
Statements about health benefits | 29 | 18 | 15 | 15 |
Statements about the absence of certain food ingredients | 23 | 20 | 13 | 17 |
Country of origin labeling | 29 | 26 | 15 | 19 |