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Information foods/beverages package influence on purchase 2013-2016

What information do you look at on the food or beverage package when deciding to purchase or eat a food or beverage?

The data displays which information is important to consumers on the food and beverage package when deciding to purchase or eat a food or beverage in the United States from 2013 to 2016. Some 52% of respondents stated that they use the ingredients list as informational source when deciding to buy or eat foods and beverages in 2013.

Expiration date 82 66 51 71
Nutrition facts panel 67 65 49 49
Serving size and amount per container 55 44 36 41
Brand name 53 35 27 45
Ingredients list 52 52 40 47
Cooking instructions/Preparation time 45 32 25 37
Calorie and other nutrition information 45 42 29 39
Statements about nutrition benefits 43 30 23 26
Statements about health benefits 29 18 15 15
Statements about the absence of certain food ingredients 23 20 13 17
Country of origin labeling 29 26 15 19