The data displays the online sales share of Halloween candy in the U.S. in 2015 and 2016, by product. During the time period considered, Hershey's Variety Pack accounted for about 10.5% of U.S. e-commerce confectionery sales.
Hershey's Variety Pack | 10.5 |
M&M's | 4.8 |
Reese's | 4.8 |
Haribo | 4.4 |
YummyEarth | 4.3 |
Mars Variety Pack | 4.2 |
Harry London | 3.1 |
Kit Kat | 3 |
Nestlé Variety Pack | 2.9 |
Jelly Belly | 2.8 |