The data depicts the buying power of Hispanic consumers in the U.S. from 1990 to 2017. Hispanics spent 1.5 trillion USD in the retail and CPG market in 2015. The buying power is expected to increase to 1.7 trillion USD by 2017. Products targeting the Hispanic population are seen as a great opportunity for retailers and CPG companies as Hispanics will represent approx. 28.6% of the total U.S. population by 2060.