The data displays the average amount of shopping trips taken per month in the U.S. in 2016, by trip type and shopper ethnicity. In 2016, Hispanic shoppers with children stated they took on average 4.4 routine grocery shopping trips per month, compared to an average of four trips for all U.S. shoppers.
Routine | 4 | 4.2 | 4.4 |
Last minute | 3.4 | 4.2 | 4.3 |
Fill-in | 3.5 | 3.9 | 3.9 |
Stock-up | 2.7 | 3.1 | 3.4 |
Specialty | 2.7 | 3.2 | 3.3 |
Occasion-based | 2.2 | 2.5 | 2.7 |