The data displays Hispanic grocery shopper purchases in the U.S. in 2016, by product claim. In 2016, 51% of Hispanic shoppers purchased groceries consisting of whole grains, compared to just 34% in 2015.
Whole grains | 34 | 51 |
All natural ingredients | 31 | 49 |
Low fat, reduced fat or fat free | 34 | 47 |
Sugar free/ low in sugar | 36 | 45 |
Low calorie, reduced calorie | 25 | 43 |
No additives/ no preservatives | 23 | 43 |
Heart healthy ingredients (omega 3) | 25 | 42 |
Organic ingredients | 34 | 42 |
Low cholesterol/ cholesterol free | 27 | 39 |
No saturated fats | 28 | 39 |
Low or reduced carbohydrates | 17 | 36 |