Retail & Wholesale » Shopping Behavior » Hispanics in the U.S.: Shopping Behavior | Hispanic grocery purchases, by product claim U.S. 2016

Hispanic grocery shopping purchases in the United States in 2016, by product claim

In the past three months, when grocery shopping, have you purchased any food or beverage products that specifically mentioned or included the following features?
Created with Highcharts 5.0.143434313134343636252523232525343427272828171751514949474745454343434342424242393939393636Whole grainsAll naturalingredientsAll natural ingredientsLow fat, reducedfat or fat freeLow fat, reduced fat or fat freeSugar free/ lowin sugarSugar free/ low in sugarLow calorie,reduced calorieLow calorie, reduced calorieNo additives/ nopreservativesNo additives/ no preservativesHeart healthyingredients(omega 3)Heart healthy ingredients (omega 3)OrganicingredientsOrganic ingredientsLow cholesterol/cholesterol freeLow cholesterol/ cholesterol freeNo saturated fatsLow or reducedcarbohydratesLow or reduced carbohydrates0102030405060

The data displays Hispanic grocery shopper purchases in the U.S. in 2016, by product claim. In 2016, 51% of Hispanic shoppers purchased groceries consisting of whole grains, compared to just 34% in 2015.

Whole grains 34 51
All natural ingredients 31 49
Low fat, reduced fat or fat free 34 47
Sugar free/ low in sugar 36 45
Low calorie, reduced calorie 25 43
No additives/ no preservatives 23 43
Heart healthy ingredients (omega 3) 25 42
Organic ingredients 34 42
Low cholesterol/ cholesterol free 27 39
No saturated fats 28 39
Low or reduced carbohydrates 17 36