Retail & Wholesale » Shopping Behavior » Hispanics in the U.S.: Shopping Behavior | Importance communication efforts Hispanic loyalty in U.S. by retailers vs. shoppers, 2016

U.S. importance of communication efforts 2016, by retailers vs. Hispanic shoppers

Share of importance of communication efforts in garnering Hispanic loyalty in the United States in 2016, by retailers versus Hispanic shoppers

The data depicts the results of a survey conducted in the U.S. in 2016 regarding the importance of communication efforts in garnering Hispanic loyalty, by retailers versus Hispanic shoppers. About 35% of Hispanic shoppers in the United States indicated to find it important that Spanish or bilingual in-store signage is provided by the retailers.

Provide Spanish or bilingual in-store signage	35	38
Provide Spanish or bilingual versions of marketing communications	33	38
Offer a Spanish or bilingual version of digital platforms (website, apps, etc.)	33	36
Offer Spanish or bilingual coupons (digital or paper)	32	36

U.S. importance of communication efforts 2016, by retailers vs. Hispanic shoppers

StatInvestor