Retail & Wholesale » Shopping Behavior » Holiday season in Canada | Black Friday: consumer attitudes U.S. 2017

U.S. consumer sentiments towards Black Friday shopping 2017

Consumer attitudes towards Black Friday shopping in the United States in 2017
Created with Highcharts 5.0.14424239393737333331311919181816169955It is a great opportunity to buy gifts for the holidaysIt's a traditionI like it even more now that I can shop onlineIt is the best opportunity to buy expensive items at a discountIt is when you find promotions that are not available at any other timeof yearIt is when you find promotions that are not available at any other time of yearIt is a good way to spend quality time with friends/familyI will wait until Cyber Monday to do most of my shoppingPromotions are never on products I am interested inRetailers just discount their worst brandsNone of these051015202530354045

The data displays the results of a 2017 survey in which U.S. consumers were asked about their attitude towards Black Friday shopping. According to the survey, 42% of respondents said that Black Friday is a great opportunity to buy gifts for the holidays.

It is a great opportunity to buy gifts for the holidays 42
It's a tradition 39
I like it even more now that I can shop online 37
It is the best opportunity to buy expensive items at a discount 33
It is when you find promotions that are not available at any other time of year 31
It is a good way to spend quality time with friends/family 19
I will wait until Cyber Monday to do most of my shopping 18
Promotions are never on products I am interested in 16
Retailers just discount their worst brands 9
None of these 5

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