The data displays the results of a 2017 survey in which U.S. consumers were asked about their attitude towards Black Friday shopping. According to the survey, 42% of respondents said that Black Friday is a great opportunity to buy gifts for the holidays.
It is a great opportunity to buy gifts for the holidays | 42 |
It's a tradition | 39 |
I like it even more now that I can shop online | 37 |
It is the best opportunity to buy expensive items at a discount | 33 |
It is when you find promotions that are not available at any other time of year | 31 |
It is a good way to spend quality time with friends/family | 19 |
I will wait until Cyber Monday to do most of my shopping | 18 |
Promotions are never on products I am interested in | 16 |
Retailers just discount their worst brands | 9 |
None of these | 5 |