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U.S. consumer sentiments towards Black Friday shopping 2017

Consumer attitudes towards Black Friday shopping in the United States in 2017

The data displays the results of a 2017 survey in which U.S. consumers were asked about their attitude towards Black Friday shopping. According to the survey, 42% of respondents said that Black Friday is a great opportunity to buy gifts for the holidays.

It is a great opportunity to buy gifts for the holidays 42
It's a tradition 39
I like it even more now that I can shop online 37
It is the best opportunity to buy expensive items at a discount 33
It is when you find promotions that are not available at any other time of year 31
It is a good way to spend quality time with friends/family 19
I will wait until Cyber Monday to do most of my shopping 18
Promotions are never on products I am interested in 16
Retailers just discount their worst brands 9
None of these 5