Retail & Wholesale » Shopping Behavior » Holiday season in Canada | Christmas shopping: spontaneous purchases U.S. 2017

Christmas shopping: items purchased spontaneously by U.S. consumers 2017

When shopping for Christmas, from which of these product categories would you spontaneously purchase something if you came across a good offer?

The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked which items they would purchase spontaneously while Christmas shopping. During the survey, 24% of the respondents said that they would make spontaneous purchases on books.

Clothing, textiles, shoes 41
Games, toys, dolls, etc. 29
Gift cards or gift certificates 28
Consumer electronics, media, video and audio 27
Computers and accessories 25
Food / liquor 25
Books 24
Cosmetics / fragrances / health & beauty aids 23
None 23
Furniture and decoration 17
Jewellery and watches 17
Mobile phones / tablets and accessories 16
Household appliances 15
DIY and home improvement products 13
Gift vouchers 12
Other 0

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