The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked which items they would purchase spontaneously while Christmas shopping. During the survey, 30% of the respondents aged 18 to 29 years said that they would make spontaneous purchases on books.
Clothing, textiles, shoes | 46 | 44 | 31 |
Consumer electronics, media, video and audio | 42 | 29 | 12 |
Games, toys, dolls, etc. | 39 | 29 | 19 |
Computers and accessories | 36 | 27 | 11 |
Books | 30 | 24 | 21 |
Gift cards or gift certificates | 27 | 27 | 29 |
Food / liquor | 26 | 27 | 22 |
Cosmetics / fragrances / health & beauty aids | 26 | 26 | 16 |
Furniture and decoration | 23 | 19 | 7 |
Mobile phones / tablets and accessories | 22 | 17 | 8 |
Jewellery and watches | 20 | 19 | 12 |
Gift vouchers | 19 | 11 | 7 |
DIY and home improvement products | 18 | 14 | 10 |
Household appliances | 14 | 18 | 9 |
None | 14 | 21 | 34 |
Other | 0 | 1 | 0 |