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Christmas shopping: items purchased spontaneously by U.S. consumers 2017, by age

Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by age group

The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked which items they would purchase spontaneously while Christmas shopping. During the survey, 30% of the respondents aged 18 to 29 years said that they would make spontaneous purchases on books.

Clothing, textiles, shoes 46 44 31
Consumer electronics, media, video and audio 42 29 12
Games, toys, dolls, etc. 39 29 19
Computers and accessories 36 27 11
Books 30 24 21
Gift cards or gift certificates 27 27 29
Food / liquor 26 27 22
Cosmetics / fragrances / health & beauty aids 26 26 16
Furniture and decoration 23 19 7
Mobile phones / tablets and accessories 22 17 8
Jewellery and watches 20 19 12
Gift vouchers 19 11 7
DIY and home improvement products 18 14 10
Household appliances 14 18 9
None 14 21 34
Other 0 1 0