Retail & Wholesale » Shopping Behavior » Holiday season in Canada | Christmas shopping: spontaneous purchases, by community type U.S. 2017

Christmas shopping: items purchased spontaneously U.S. 2017, by community type

Christmas shopping: items purchased spontaneously by U.S. consumers in 2017, by community type

The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked which items they would purchase spontaneously while Christmas shopping. During the survey, 23% of the respondents living in suburban communities said that they would make spontaneous purchases on books.

Clothing, textiles, shoes 38 44 43
Games, toys, dolls, etc. 26 34 24
Consumer electronics, media, video and audio 23 34 22
Computers and accessories 21 32 18
Food / liquor 23 30 22
Cosmetics / fragrances / health & beauty aids 19 27 25
Gift cards or gift certificates 28 26 29
Books 23 24 25
Furniture and decoration 16 22 8
Jewellery and watches 15 20 16
Mobile phones / tablets and accessories 14 18 14
Household appliances 12 18 14
None 27 17 27
Gift vouchers 8 16 9
DIY and home improvement products 11 15 16
Other 1 0 0

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