The data displays the results of a survey conducted in the U.S. in October 2017. U.S. consumers were asked which items they would purchase spontaneously while Christmas shopping. During the survey, 26% of the female respondents said that they would make spontaneous purchases on books.
Clothing, textiles, shoes | 48 | 33 |
Games, toys, dolls, etc. | 30 | 27 |
Gift cards or gift certificates | 30 | 24 |
Cosmetics / fragrances / health & beauty aids | 27 | 19 |
Books | 26 | 22 |
Food / liquor | 25 | 26 |
Consumer electronics, media, video and audio | 22 | 32 |
Computers and accessories | 21 | 28 |
None | 21 | 26 |
Jewellery and watches | 19 | 16 |
Furniture and decoration | 15 | 19 |
Mobile phones / tablets and accessories | 15 | 16 |
Household appliances | 14 | 16 |
DIY and home improvement products | 13 | 14 |
Gift vouchers | 10 | 14 |
Other | 1 | 0 |