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Italy: consumer behavior when buying rice 2018, by age group

Consumer behavior when buying rice in Italy in 2018, by age group
Created with Highcharts 5.0.144747656553533535Millennials (18-34 years)Over 35010203040506070

The data illustrates the consumer behavior when buying rice in Italy in 2018, broken down by age group. According to survey results, 65% of individuals aged over 35 tended to buy rice from time to time while only 47% of millennials had this shopping habit, as the remaining 53% of these stated that they stocked rice in their pantries.

Millennials (18-34 years) 47 53
Over 35 65 35

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