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Italy: consumer behavior when buying rice 2018, by age group

Consumer behavior when buying rice in Italy in 2018, by age group

The data illustrates the consumer behavior when buying rice in Italy in 2018, broken down by age group. According to survey results, 65% of individuals aged over 35 tended to buy rice from time to time while only 47% of millennials had this shopping habit, as the remaining 53% of these stated that they stocked rice in their pantries.

Millennials (18-34 years)	47	53
Over 35	65	35

Italy: consumer behavior when buying rice 2018, by age group

StatInvestor