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Christmas shopping: reasons why consumers plan to shop online in the United Kingdom 2017

Reasons for shopping online during the Christmas period in the United Kingdom as of 2017

The data shows reasons why consumers plan to shop online during the Christmas period as of 2017. Among those surveyed, 68% said they prefer to shop online in order to avoid busy crowds, while almost a quarter (23%) like to stay away from the repetitive Christmas music in stores.

To avoid busy crowds 68
To escape the long queues 62
To compare prices and reviews more easily 50
To avoid repetitive Christmas music 23