The data displays the result of a survey on the perceived image of organic food in Finland in 2017. According to the survey, the characteristics fitting most to the image of organic food were responsible and healthy. Characteristics such as relaxed and efficient more seldom contributed to the respondents' image of organic food.
Healthy | 4 | 2 | 5 | 16 | 25 | 26 | 22 |
Responsible | 4 | 3 | 5 | 17 | 23 | 26 | 21 |
Consumption trend | 6 | 4 | 8 | 22 | 25 | 21 | 15 |
Delicious | 5 | 3 | 7 | 27 | 24 | 18 | 14 |
Modern production | 7 | 5 | 9 | 23 | 24 | 19 | 14 |
Reliable | 5 | 4 | 10 | 21 | 27 | 21 | 13 |
Small-scale operations | 3 | 3 | 8 | 24 | 29 | 21 | 12 |
Luxurious | 6 | 5 | 13 | 24 | 24 | 15 | 12 |
Professional | 5 | 4 | 11 | 27 | 25 | 17 | 11 |
Honours tradition | 6 | 5 | 12 | 25 | 24 | 16 | 11 |
For greenies | 12 | 11 | 17 | 32 | 18 | 10 | 7 |
Profitable | 7 | 8 | 17 | 32 | 18 | 10 | 7 |
Experience-seeking | 9 | 7 | 14 | 34 | 21 | 10 | 6 |
Relaxed | 9 | 9 | 15 | 34 | 21 | 8 | 5 |
Efficient | 13 | 11 | 24 | 29 | 14 | 6 | 3 |