Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | Saving behavior in the U.S. by generation 2014

Saving behavior in the United States 2014, by generation

Have you done or considered doing any of the following over the past six months in order to save money?

The data describes information on the saving money behaviour in the U.S. in the six months preceding the date of the survey in June 2014, by generation. It was found that 59% of the Millenials purchased more generic brands, compared to 44 of the Matures who did the same.

Purchasing more generic brands	59	58	56	44
Brown bagging lunch instead of purchasing it	49	51	33	10
Going to the hairdresser/barber/stylist less often	38	38	34	25
Switched to refillable water bottle instead of purchasing bottles of water	40	36	31	27
Cancelled one or more magazine subscriptions	19	24	30	23
Cancelled or cut back cable television service	22	26	22	15
Stopped purchasing coffee in the morning	24	25	13	9
Cancelled landline phone service and only using cell phone	24	19	14	5
Cut down on dry cleaning	16	16	18	14
Changed or cancelled cell phone service	23	17	13	5
Cancelled a newspaper subscription	12	14	15	9
Begun carpooling or using mass transit	19	12	8	3

Saving behavior in the United States 2014, by generation

StatInvestor