The data shows the consumer packaged goods (CPG) spending of U.S. Baby Boomers in 2014, broken down by department. Fresh and perishable food made up 16% of CPG spending of Younger Boomers in the U.S. Total U.S. CPG industry sales were expected to exceed 750 billion USD in 2015.
Center store | 58.3 | 58.5 |
Fresh/perishable | 16 | 15.4 |
Frozen | 10.2 | 9.3 |
Healthcare | 5.4 | 6.8 |
Beauty/personal care | 7.1 | 6.7 |
General merchandise | 3 | 3.3 |