Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | Grocery shopping list usage United States by generation, 2015

U.S. consumers' grocery shopping list usage 2015, by generation

Grocery shopping list usage among U.S. consumers in 2015, by generation

The data illustrates the results of a survey conducted in 2015 by the Food Marketing Institute. U.S. consumers were asked if they typically make shopping lists when buying groceries. The findings present that 72% of Millennial shoppers create a list for their grocery shopping trip.

Grocery shopping - additional information Consumers who shop with grocery lists are more likely to follow a healthy diet according to a study of shoppers in Pittsburgh, United States. RAND Health’s research findings claim that U.S. shoppers who frequently made grocery lists also made better food choices and had lower body weights.

Millennials (18-36 years) 72
Gen X (37-50 years) 75
Boomers (51-69 years) 80
Matures (70 years and older) 79