Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | New product purchase grocery shopping trip worldwide by generation, 2015

New product purchase on last grocery trip worldwide by generation 2015

Consumers who purchased a new product on their last grocery shopping trip worldwide in 2015, by generation

The data displays which generation purchased a new product on their last grocery shopping trip worldwide in 2015. The survey revealed that 66% of Millennials bought a new product on their last grocery shopping trip.

Generation Z (aged 15-20)	62
Millennials (aged 21-34)	66
Generation X (aged 35-49)	53
Baby Boomers (aged 50-64)	41
Silent Generation (aged 65+)	25

New product purchase on last grocery trip worldwide by generation 2015

StatInvestor