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U.S. Baby Boomers' importance of product attributes while grocery shopping 2014

U.S. Baby Boomers: Which is most important to you when making decisions between food products at the grocery store?

The data describes the results of an online survey conducted by Harris Interactive in February 2014. American consumers were asked to rate the importance of factors while deciding between products in a grocery store. The survey revealed that 48% of U.S. Baby Boomers name the product price as the most important feature when choosing between groceries.

Cost	48
Sodium content	10
Fat content	9
Total calories/calories per serving	7
Sugar content	6
Ease of preparation	6
Whether it is organic	4
Allergen content (e.g. peanuts, gluten)	2
Speed of preparation	1

U.S. Baby Boomers' importance of product attributes while grocery shopping 2014

StatInvestor