The data displays the results of a survey on the change of mailed paper coupon use among U.S. consumers in 2015, by generation. According to the report, approx. 49% of the Millennial respondents said that their use of paper coupons they had received in the mail did not change compared to the previous year.
Millennials | 49 | 34 |
Generation X | 66 | 22 |
Baby Boomers | 66 | 16 |