Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | Change of mailed paper coupon use among U.S. consumers, by generation 2015

U.S. consumers: change of mailed paper coupon use 2015, by generation

Change of mailed paper coupon use among U.S. consumers 2015, by generation

The data displays the results of a survey on the change of mailed paper coupon use among U.S. consumers in 2015, by generation. According to the report, approx. 49% of the Millennial respondents said that their use of paper coupons they had received in the mail did not change compared to the previous year.

Millennials 49 34
Generation X 66 22
Baby Boomers 66 16