The data displays the results of a survey on the change of newspaper coupon use among U.S. consumers in 2015, by generation. According to the report, approx. 49% of the Millennial respondents said that their use of paper coupons they had taken from newspaper coupon books did not change compared to the previous year.
Millennials | 49 | 35 |
Generation X | 64 | 21 |
Baby Boomers | 65 | 18 |