Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | Change of paperless discount use among U.S. consumers, by generation 2015

U.S. consumers: change of paperless discount use 2015, by generation

Change of paperless discount use among U.S. consumers 2015, by generation

The data displays the results of a survey on the change of paperless discount use among U.S. consumers in 2015, by generation. According to the report, approx. 44% of the Millennial respondents said that their use of paperless discounts did not change compared to the previous year.

Millennials 44 45
Generation X 63 27
Baby Boomers 65 22