Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | Online grocery shoppers by generation U.S. 2018

U.S. shoppers who have used an online channel for groceries 2018, by generation

Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation

The data displays the results of an online survey conducted in the U.S. in February 2018. U.S. consumers who were responsible for most of the grocery shopping in their households were asked if they had used online food sources. During the survey, 26% of the respondents said that they had ordered groceries online.

Millennials	38
Gen X	29
Baby Boomers	14
Mature	13
Total	26

U.S. shoppers who have used an online channel for groceries 2018, by generation

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