U.S. Baby Boomer shoppers who have used an online channel for groceries 2015-2018

Share of Baby Boomer shoppers who have used an online-only retailer for groceries in the United States from 2015 to 2018
Created with Highcharts 5.0.141212161612121414201520162017201802.557.51012.51517.5

The data displays the share of Baby Boomer shoppers who have used an online-only retailer for groceries in the U.S. from 2015 to 2018. In 2018, 14% of Baby Boomer respondents said that they had ordered groceries online.

2015 12
2016 16
2017 12
2018 14