Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | Online grocery shopping: using a virtual supermarket worldwide generation, 2014

Online grocery shopping: using a virtual supermarket 2014, by generation

Share of consumers who used a virtual supermarket for grocery shopping worldwide in 2014, by generation

The data displays the share of global consumers who used a virtual supermarket for grocery shopping in 2014, by generation. During the survey, 18% of the Millennial respondents answered that they had used a virtual supermarket.

Millennials
(21-34 years old)		 18
Generation Z
(15-20 years old)		 14
Generation X
(35-49 years old)		 10
Baby Boomers
(50-64 years old)		 4
Silent Generation
(65 years and older)		 2

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