The data displays the share of global consumers who used an online automatic subscription for grocery shopping in 2014, by generation. During the survey, 19% of the Millennial respondents answered that they had used an online automatic subscription.
Generation Z (15-20 years old) |
20 |
Millennials (21-34 years old) |
19 |
Generation X (35-49 years old) |
11 |
Baby Boomers (50-64 years old) |
6 |
Silent Generation (65 years and older) |
5 |