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Grocery shopping: using an online automatic subscription 2014, by generation

Share of consumers who used an online automatic subscription for grocery shopping worldwide in 2014, by generation

The data displays the share of global consumers who used an online automatic subscription for grocery shopping in 2014, by generation. During the survey, 19% of the Millennial respondents answered that they had used an online automatic subscription.

Generation Z
(15-20 years old)
20
Millennials
(21-34 years old)
19
Generation X
(35-49 years old)
11
Baby Boomers
(50-64 years old)
6
Silent Generation
(65 years and older)
5