Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | Times for comfort food: by generation U.S. 2015

U.S. consumers: times for comfort food in 2015, by generation

Times when U.S. consumers turn to their favorite comfort food as of December 2015, by generation

The data displays the times when U.S. consumers turn to their favorite comfort food as of December 2015, by generation. During the survey, approx. 58% of Millennial respondents answered that they had turned to their favorite comfort food when they were stressed.

When I am stressed	58	50	37	19
After a really bad day	46	50	38	28
After a really good day	40	35	37	39
On my birthday	42	38	30	37
When I am depressed	42	35	28	14
After a break-up	24	12	6	1
The day after a night of heavy drinking [21+ only]	17	12	2	1
During a heavy night of drinking [21+ only]	18	9	3	0
Other	8	8	21	21
I don’t have a favorite comfort food	4	7	9	9

U.S. consumers: times for comfort food in 2015, by generation

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