Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | U.S. consumers' importance of organic when buying groceries by generation, 2014

U.S. consumers' importance of organic when buying groceries 2014

Consumers' importance of the factor 'organic' when making food and beverage purchases in the United States in 2014, by generation

The data shows the generational differences between U.S. adult consumers who were asked about the importance of the label 'organic' on a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. Some 35% of U.S. Matures considered the label organic as a very or somewhat important driver for their grocery purchasing decision.

Millennials	55
Gen Xers	50
Baby Boomers	38
Matures	35

U.S. consumers' importance of organic when buying groceries 2014

StatInvestor