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U.S. consumers' importance of frozen when buying groceries by generation 2014

Consumers' importance of the factor 'frozen' when making food and beverage purchases in the United States in 2014, by generation

The data shows the generational differences between U.S. adult consumers who were asked how important it is for them whether or not a product is frozen when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 47% of U.S. Millennials considered the attribute 'frozen' as a very or somewhat important driver for their purchasing decision.

Millennials	47
Gen Xers	51
Baby Boomers	53
Matures	58

U.S. consumers' importance of frozen when buying groceries by generation 2014

StatInvestor