U.S. consumers' importance of genetically modified when buying groceries 2014

The data shows the generational differences between U.S. adult consumers who were asked how important it is for them whether or not a product is genetically modified when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 48% of U.S. Millennials considered the attribute 'genetically modified' as a very or somewhat important driver for their purchasing decision.