Retail & Wholesale » Shopping Behavior » U.S. Baby Boomers: Grocery Shopping Behavior | U.S. consumers' importance of natural when buying groceries by generation, 2014

U.S. consumers' importance of natural when buying groceries by generation 2014

Consumers' importance of the factor 'natural' when making food and beverage purchases in the United States in 2014, by generation

The data illustrates the generational differences between U.S. adult consumers who were asked about the importance of the attribute 'natural' when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 68% of U.S. Millennials considered the product attribute 'natural' as a very or somewhat important driver for their purchasing decision.

Millennials	68
Gen Xers	74
Baby Boomers	67
Matures	60

U.S. consumers' importance of natural when buying groceries by generation 2014

StatInvestor