U.S. consumers' importance of gluten when buying groceries 2014

The data shows the generational differences between U.S. adult consumers who were asked about the importance of gluten content in a product for them when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 33% of Millennials in the United States considered the presence of gluten in a product as a very or somewhat important driver for their purchasing decision.