U.S. consumers' importance of HFCS when buying groceries by generation 2014

The data displays the generational differences between U.S. adult consumers who were asked about the importance of the presence of high fructose corn syrup (HFCS) in a product when purchasing foods and beverages. The survey was fielded online by Harris Interactive in March 2014. About 63% of U.S. Baby Boomers considered the presence of HFCS in a product as a very or somewhat important driver for their purchasing decision.